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25 years of As Seen On TV Products

About Danoz

Danoz Direct AU Showroom

Danoz have become synonymous with home shopping in Australia and New Zealand, with a 25+ year heritage we have built credibility and trust with consumers resulting in our ever-growing customer database. We believe in providing quality products at affordable pricing, our flexible payment options means that all Australians can access our products through our 24 hour call centre, online or in various retailers across the country.

Since launching with the As Seen on TV logo in 1990 we have launched over a thousand products through both DRTV and our Retail Partners in various category verticals including; Kitchen and Housewares, Floorcare, Beauty, Fitness and Wellness, Bedding and Pets.

As supporters of Australian and International businesses, entrepreneurs and inventors; we offer end- to-end solutions as well as an A La’ Carte services menu covering all components of product distribution allowing both new and existing brands the opportunity to utilize our 26 years’ experience and expertise in direct and brand response.

HISTORY/TIMELINE

1990 – Danoz began distributing products under the “as seen on TV” banner

1996 – Danoz broke into the New Zealand Direct Response TV market and simultaneously opened 5 franchise stores under the title Danoz Directions across Australia

2002 – Danoz becomes synonymous with TV Retailing and merges with live home shopping channel; TVSN

2004 – Danoz is wholly acquired by global direct response conglomerate Thane International

2015 – Thane International changed its name to Thane Direct. The Thane Direct Group has 15 offices in 5 continents (Australia, North America, Europe, South America and Asia)

2016 – Danoz continues to be the market leader and expands its offering to a holistic approach offering strategic partnerships, media buying, warehousing and logistics, call centres, production and much more.